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“As the HubSpot Blog’s Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites.
Through building non-organic traffic tactics for my team, I’ve learned that referral traffic — which comes from other sites backlinking to our content — can majorly benefit the overall blog site.
Access 4 Essential Link-Building Tips
It goes without saying that having another site highlight your content is great for brand awareness. But, additionally, backlinks can also increase your search engine authority.
When high-authority sites link to your content, search engine algorithms take this into account when ranking your content on result pages. This means that the more backlinks you get from credible websites, the higher your search rankings could get.
However, although referral traffic can be vital for your blog’s success, it’s also the hardest to earn.”
In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility. But the quality of the article makes all the difference in whether you’re going to get back links in the first place. This article provides some examples of the best type of articles for getting back links.
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