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“On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, backlinks).
Does traditional on-page SEO still make a difference in 2020?
Even though Google is MUCH smarter than it was back in the day, they still use old school stuff (like looking for a specific keyword on your page).